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Best Practices for Writing Email Subject Lines to Increase Open Rate. The goal of an email marketer is to influence more sales or more interaction between them and the reader. However, this is merely the end result and before reaching the end you must start at the beginning. Before you influence any interest of any sort, you must be able to reach your audience to begin with. When it comes to email marketing. So how do you write these enticing subject lines.

Technology Trendsetters Setting the Pace in 2016 and into 2017! This was a year of some very notable acquisitions, mergers and divestitures not to mention some game changing technology launches. That was very notable was the acquisition of LinkedIn by Microsoft. We knew an acquisition of LinkedIn was coming but by who was the question.